"It feels impersonal."

They're worried customers will notice. Solve with: AI drafts, human sends, every time.

"What if it's wrong?"

They're worried about being blamed. Solve with: clear human-in-the-loop rule for anything customer-facing.

They're worried about their job. Solve with: an honest answer about which tasks shift, and which higher-leverage work they'll do instead.

Pilot with one person. Not a committee. Not "the whole team." One enthusiastic team member who'll try it and tell you what's wrong.
Train in 90 minutes, not 3 hours. 30 mins demo. 30 mins they-do-it-with-you. 30 mins Q&A. Ship it.
Document the SOP. "Step 1, open this link. Step 2, paste the email. Step 3, click here." Use Loom or screenshots. Two pages max.
Celebrate time saved publicly. "Brenda saved 4 hours this week. Next round of coffees on me." Build the social proof inside your team.
Don't punish mistakes in week 1. The team will try it wrong. That's how they learn what works.

"It feels impersonal." They're worried customers will notice. Solve with: AI drafts, human sends, every time.
"What if it's wrong?" They're worried about being blamed. Solve with: clear human-in-the-loop rule for anything customer-facing.
"This is going to replace me." They're worried about their job. Solve with: an honest answer about which tasks shift, and which higher-leverage work they'll do instead.

A team that trusts the rollout will use AI 10x more than a team that doesn't. Spend the time on the conversation, not just the configuration.